Build-A-Bear Continues Partnership for the 2017 Back2School Season
June 30, 2017
Boys & Girls Clubs of America (BGCA) and Build-A-Bear Workshop (BABW) and Build-A-Bear Foundation will be partnering in a brand purpose campaign at more than 200 Build-A-Bear Workshop stores nationwide. The “Friends Made Here” campaign will invite BABW customers to support Boys & Girls Clubs during the 2017 Back2School (B2S) season. In addition to the in-store fundraising campaign, Build-A-Bear will donate 20,000 furry friends to local Boys & Girls Clubs across the country, in celebration of Build-A-Bear’s 20th anniversary and National Teddy Bear Day.
From June 29th — September 5th , 2017, Build-A-Bear Workshop stores will invite guests to support Boys & Girls Clubs in the following two ways; by either visiting their local Build-A-Bear Workshop and making a donation at checkout or by shopping online and adding a donation at checkout.